To Provide Customers with Advanced Web Analytics
The Two Companies Team Up to Provide Advanced Analytics Leveraging the Massive Amount of Web Data Traversing Customers’ Networks.
Mountain View and Novato, California, June 13th, 2012 – Cloudmeter, a pioneer in the area of big data capture and analytics, and Semphonic, the world’s leading independent web analytics company, today announced a partnership to help customers leverage the massive amount of data that goes through their network for their business benefits. With this partnership, customers will be able to gain unparalleled understanding of their users’ experiences as well as identify potential actions to improve user satisfaction, retention and business outcomes.
Realizing that analytics is only as good as the data captured, Cloudmeter products provide customers with the most timely and complete picture of their web/mobile visitors experience and actions. Its products are based on robust real-time passive web traffic capture, processing and integration technology, which allows full visibility into network streams. Leveraging Cloudmeter’s products’ unique ability to capture and process all page information, customers and partners can now perform analysis based on any page information that can impact customers’ experiences and business outcome, such as page merchandising layout decisions.
Semphonic, provides sophisticated digital measurement and analytics support to high-end enterprise clients. By using advanced statistical methods, proprietary methods of analyzing digital behavioral data, and advanced digital customer segmentation, Semphonic helps companies optimize their entire digital channel – from maximizing the efficiency of digital marketing spend to optimizing site and mobile experiences to driving integrated on and offline personalization and targeting.
Combining both companies’ strength allows customers to improve the quality of their decisions and business outcome, as well as their users’ experience and satisfaction.
“The combination of Cloudmeter’s unique real-time full web page capture, processing, and analytics integration, and Semphonic’s renowned web analytics methodologies and services, provides our joint customers with unparalleled understanding of their web pages and content design effectiveness,” said Mike Dickey, Cloudmeter’s Founder and CEO. “This detailed analysis, such as how page merchandizing decisions affect customers experience and conversion, allows customers to assure positive users’ experience and improved business results.”
“The single most important development in enterprise analytics is the dramatic increase in the use of data warehousing technologies to integrate information and drive more advanced Web analytics. But getting information into the warehouse has proven challenging.” Said Gary Angel, Semphonic President and CTO.” Cloudmeter resolves a number of problems that have plagued tagging data collection solutions and greatly extends an enterprise’s ability to collect the extensive data needed to drive better merchandising and personalization. We see enormous opportunity for companies to transform not just the way they collect their data, but the very nature of the data itself.”