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October 5, 2012

By Pedram Tabibi

With over a billion users and affecting many facets of everyday life, social media is a force for the foreseeable future.

However, despite social media’s influence on many aspects of everyday life, one area where social media use – particularly communication – is sorely lacking is video communication. Despite the incredible number of daily Facebook messages, Twitter tweets and other forms of social media communication, there is no go-to platform for social media video communication.

Spreecast, a new social media platform, aims to fill that void. Recently, the Social Media Association of Long Island, a think-tank for leveraging social media into big possibilities, held an event on video social networking, featuring  Greg Wacks, Spreecast’s director of content and community.

Spreecast is a social video platform where people can discover conversation. Spreecast aims to be more than just a show. With the ability for viewers to join in and chat on camera, it is about conversation. Spreecast allows for unlimited viewers and includes robust producer tools and instant recording and playback of a conversation. Spreecast is also platform agnostic, and not limited to one social media platform. While Google+ Hangouts is making a push in social video, the restrictive nature of Hangouts – users must have a Google+ accounts to use it – means it may not be used as quickly or readily as other platforms. Hangouts is also limited to ten users at a time, preventing large scale conversation like on Spreecast.

Spreecast has a very active viewer chat, with more interactivity than single stream platforms. In fact, users can tweet or Facebook share a Spreecast URL simultaneously. Spreecast is fully integrated with the Facebook open graph, and users can go to a Spreecast straight from Facebook. Another positive is there is no download required. Facebook users can embed a Spreecast conversation right onto Facebook, which allows users to remain in a familiar environment. Users can even create a short clip from any public Spreecast.

Read more here.