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As posted at SurveyMonkey.com

Using SurveyMonkey Audience, Schoology learns about their potential customers to improve marketing efforts and new business pitches.  

      

Introduction

If you picked out a handful of media reports about the current state of the U.S. education system, you might think it’s all bad news. Funding is down, teachers are overworked and overwhelmed with too many students, and thriving, successful students have become the minority, not the majority.

But, in fact, the U.S. education system is not all bad news by far. Teachers are working harder than ever to help their students be successful. Schools and school districts are trying to spend smartly, especially to invest in new technology and tools to make required processes more efficient and more precise.

As educators adapt to using new technology, the technology needs to change in tandem. All types of schools and school districts are looking for solutions that are easy-to-implement, easy-to-use, cost-effective, and most importantly, impactful.

And, this is where Schoology comes in. Schoology is an online learning, classroom management and social networking platform, which provides educators and students with more effective, efficient, and engaging ways to learn. Educators use Schoology to post curriculum information, lesson plans, tests or quizzes, activity sheets, and more. Students and parents, in turn, are able to access all of this information at any time, and can even communicate with fellow students or teachers using its built-in collaboration tools. What was once a one-way, flat information delivery process from educators to students, is now an interactive, engaging, and highly successful method for teachers to share and learn with students and parents at the same time.

Over the three years since Schoology launched their platform, they have garnered more and more clout when compared to competitors such as Blackboard, Moodle, and Edmodo. Today, Schoology is looking to grow by signing up more public schools and school districts as users. Before building their marketing plan to do this, Schoology wanted to talk to their target customers — public school K-12 educators — to learn about their pain points and understand how they are currently using technology in their classrooms. But, how could they reach this group of educators? That’s where SurveyMonkey Audience was a great fit.

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